Love has always been good business. No, I’m not talking about the world’s oldest profession. That’s not love. I’m talking about the kind of love that leads to wedding bells – businesses that cater to people who want to find true love or who have found it and want to celebrate it.

But what can those types of love-focused businesses teach us about how we can use love as a principle that shapes any business? Plenty.

Janis Spindel, the president of Serious Matchmaking, believes the type of trust and confidence you need when looking for personal love are also vital to leadership in any business.

“A loving relationship is about being committed,” Spindel said. “Business leadership requires the same commitment and intuitiveness.”

When people love others, Spindel said, they communicate more clearly and support each other more proactively, which makes for healthy relationships in business as well as in life.

Lindsey Sachs, whose company Collective/by Sachs plans weddings in Colorado and Minnesota, believes love is an essential lens through which to view business decisions.

“Considering love in the context of business helps to make companies human, authentic, relatable and better yet, more than a transaction,” Sachs said. “As professionals and consumers, we all understand the overwhelming feeling love plays in our emotions and decisions. A company that infuses love is more likely to stand out.”
Love, she said, creates empathy and purpose in her work.

“With love present, we can more clearly relate to our clients and staff, find common goals to lead to more powerful solutions, products, and services,” she said. “And keeping love at the forefront encourages us to see our work through a different lens of appreciation. … Reminding ourselves that our work stems from a love of something much greater, our overall context, attitude and ultimately productivity will adapt for the good.”

Businesses that promote love and celebrate love still need profits to keep their doors open, but they understand the powerful connection between loving what you do in the service of people who love what you do. It builds strong relationships, trust, loyalty, and the commitment that allows a business to not only make money but make a difference.